Robert Minott gets boost with ‘Link Up’

Reggae artiste Robert Minott is pleased with the enthusiastic response to his latest single, Link Up, on the 'Pretty Little Baby' instrumental.

"The response to the song has been phenomenal, especially in markets like Atlanta, New York, Philadelphia and Los Angeles. The song is helped by the fact that it is on the same rhythm track as the Elephant Man remake of the Connie Francis [hit that the rhythm is named for]. So the disc jockeys have been playing the songs together, plus TikTok influencers have begun using the sound," he said. The Pretty Little Baby revival on Instagram is a social media trend using Francis' 1962 song. The track has become a viral sensation, with users creating videos featuring nostalgic edits, and vintage fashion montages, often using the song to highlight their children or pets.

Minott has fast-tracked plans to shoot a video for Link Up project. He performed at the Cali Radfest in Vista, California where he was backed by a live reggae band. Other performers at the reggae event included Indica Roots, Tafari Watkiess, The Shroomz and The Hidden City.

"My music is really starting to gain traction on the Cali reggae scene, " said Minott.

Born and raised in St Andrew, Minott migrated to the US in 1974 and released his first album titled All I Have Is Love in 1988. As a recording artiste, he has performed alongside some of reggae's biggest names including Burning Spear, Shaggy, Maxi Priest and Ziggy Marley. He is best known for singles such as Right Man Fi Yuh which charted well on the New York and South Florida Reggae chart, and a cover of Silver Words which featured rapper Kirkie KBZ. That song hit the charts in Jamaica and opened up new doors for the singer.